Sponsorship - A Confirmed Weapon in the Promotional Armory

Do you need to drive more business? Are you trying to create more awareness of your location, business or offerings? Are you community minded, do you have a desire to give back to your community? Are you struggling with how to connect your company to the loyalty of the people in your local community?

Get Back 10 Fold Through Your Giving

Imagine being able to give back to your community while getting an Internet presence that aligns your business with the community. What if you could joyfully give to a local youth league, church association, or other community activity, while allowing members of that community to constantly be reminded of your business? Imagine being routinely in the minds of thousands of local households and having them know how you are supporting their community? If this is appealing to you, you would have to find out more about it wouldn’t you?

The Impossible Is Possible

It may sound impossible, but our experience tells us something different. By using our proven methods, and “enterprise class” extremely simple to use technologies, this dream can become your reality. By providing a marketing platform where local business can sponsor area associations through localized marketing programs, we have created a program that benefits the sponsor with real and measurable revenue generation while simultaneously providing ongoing revenue support for the associations, turning your dream into reality.

It's effective in taking customers from competitors, propelling a new store to break-even sooner, expanding the customer base by generating new customers, increasing the sales among current customers as well as supporting or tying in with a national or regional media campaign.

If you would like to learn more about our anytime offerings, or receive a no cost consultation on how to improve your local advertising offerings contact us at amazingoffer@sponsoranytime.com

Improve Your Standing in the Community

A company’s commitment to social issues affects consumers’ decisions on where to work, where to shop and what to buy. Increasingly people would like to be able to support their local community - they want to see the impact of their contribution.

Sponsor Anytime™ provides a vehicle for local companies to create a sponsorship at a local level, providing a transparent and immediate view for the public into how the company's sponsorship is impacting the community. Building a strong and profitable relationship between the community and the company is what Sponsor Anytime™ is all about.

Can Local Sponsorship Really Drive Business?

Fortune 500 companies carefully plan their brand strategies. And they all include sponsorship as an effective way to meet their marketing objectives. Sponsorship permits companies like BMW, Southwest Airlines, and others to enhance the value of its brand through a positive association with an event or organization. Research has clearly shown that consumers link positive feelings for their associations and organizations with the companies that support them.

In a survey by Irwin, Lachowetz, Cornwell and Clark (2003), they presented people with this statement: “I would be willing to pay more for a service that supports a cause I care about,” 68 % agreed or strongly agreed with that statement.

Another study in 1990, CBS commissioned Norman Hecht Research and found that sponsorship advertising had the following amazing results:

Top Of Mind Advertising Awareness was increased up to +500% with a median increase of +24%. The most significant measure, at the persuasion level, was a Purchase Intent increase of up to +40%

Sponsorship improves the perception of a brand by linking the brand to an event or organization that the target audience already values highly.

Through extensive marketing and psychology research we have found that there are several supporting factors that guarantee sponsor based marketing is highly effective.

• Sponsorship has recall and persuasion effects like traditional advertising.
• Sponsorship operates through different cognitive processes than those utilized by traditional advertising.
• Advertising changes the consumer’s perception of a specific product while sponsorship changes the consumer’s perception of a specific sponsor – which can rub off positively on the brands of that sponsor in terms of willingness to purchase those brands.

Between 2000 and 2003, SEI has run sponsorship studies on numerous publisher sites and multiple brands (http://www.docstoc.com/docs/610083/Measuring-Sponsorship-Effectiveness-White-Paper-Report). Although the criteria for measuring advertising effectiveness vary by brand/product type, the studies consistently show a positive lift of sponsorship effectiveness between the control group and those exposed to the sponsorship.

What can Sponsor Anytime™ Do for You?

Sponsor Anytime™ will allow your local outlet or company to do on a local level what these companies do on a national or global level:

Previously, only large businesses could afford to sponsor based marketing. However, thanks to Sponsor Anytime™, now smaller companies are sponsoring everything from local basketball, football, baseball, volleyball and softball teams to fairs, festivals and clean-ups of parks as an effective method of boosting their visibility in their community.

What do you get from it?

• On-line, feature rich web site.
• Increased visibility on the web.
• Search engine friendly Internet ad space promoting your company.
• Targeted exposure to your local consumers through email updates for their events and associations.
• Targeted exposure to your local consumers through links on associations' web sites.
• Ability to provide local, targeted coupons, specials and offers to consumers who live within your buying area.
• 50% of fees go to directly support the association, and your company will be recognized as a major contributor to that association, helping you build a strong relationship with the community.
• Reach Targeted Audience/Consumers.
• Link product and services with community.
• Tie company image with image of sponsored association.
• Increase awareness of products or services.
• Expresses commitment to the community.
• Provides merchandising or promotional opportunities.

Financials

Your sponsorship promotes your company to all those connected with the association(s) you select. Approximately half of the sponsorship fee goes directly to the association.

Dare to Compare

There are plenty of other Internet based business directory providers out there. Sponsor Anytime™ is unique in the marketplace in that it makes it incredibly affordable for local business to leverage the power of true sponsorship marketing. It is the only platform truly designed with the community minded business owner in mind. Stand out from the crowd; give back to your community in a positive and business building manner.